Atlanta rapper ISSA released the official video for “Always” featuring Jacquees
– The video features Issa and Jacquees serenading co-stars Briana
Grace and Deonna Jackson in their own way. Found on Issa’s latest
project Summers Fall, the track is available everywhere now.
Having been seen on tour with Jacquees, on BET’s 106 & Park, in
nationally-aired campaigns with Sprite and Adidas, and on MTV’s True
Life – ISSA is no stranger to the spotlight. He has worked with
multi-platinum GRAMMY award-winning producers such as OG Parker, Swizz
Beatz, Zaytoven, Bangladesh, among others. With new music on the horizon
in 2021, the Atlanta-native is poised to join the diverse class of new
wave MCs this year. Issa is primed to introduce his brand of Hip Hop to
the masses.
Take a look at the new visual above!
The ever-evolving art
form of Hip Hop has never been more diverse than where we find it in
today’s musical landscape. From auto-tuned trappers to storytelling
lyricists, from turn up to conscious, the culture is widely represented.
ISSA, Atlanta native, is primed to join the diverse class of new wave
MCs, and introduce you to his brand of Hip Hop. ISSA was introduced to
music at an early age by his stepfather, an aspiring rapper from the
Bronx, NY. At just nine years old, ISSA would follow his dad’s path and
begin honing his rap skills with impromptu living room concerts,
performing songs that his dad had penned. As he matured, ISSA began
cultivating his own sound and writing his own rhymes, with artists like
DMX, Lil Wayne, Jay-Z and Bob Marley serving as his inspiration.
Throughout his career, ISSA has released 6 mixtapes and 3
complication mixtapes. Since then, ISSA has released multiple singles, a
joint album with Jacquees and Birdman called “Lost At Sea 2”. In late
2019 Issa received a lot of praise for Co-writing 2 popular singles,
“Fact Or Fiction” and “Good Loving,” and was featured on “Come Get It”
from the “King Of RnB” Album, which debuted on the Billboard 200
Chart.ISSA have worked with Multi-Platinum Grammy Producers such as OG
Parker, Swizz Beats, Zaytoven, Bangladesh, Troy Taylor, SK, Cassius Jay,
Yun Lan, Malik Yusef (Kanye West writer), and more.
ABOUT THE VIDEO:
Cha Sang Hoon, Director:
“Working on the film
“Always” with ISSA and Jacquees was an exciting process that pushed me
to truly trust the people I collaborate with. ISSA had a vision for the
project and entrusted me to bring it to life, while I had faith in those
working with me to make it happen. The process of working with ISSA and
Jacquees was surprisingly natural. Both artists had a powerful stage
presence and were excellent at receiving direction. I believe the flow
on set was contagious and provided a great experience for everyone
involved.”
Artist, Issa:
“My creative vision was bought to life right before my eyes. We were
able to capture the natural essence of pure love and devotion between
original man and women and also captured the feeling of desiring love
while being King on the Throne. Much times it’s hard to find true love
when you’re a person of high stature and that’s exactly what I wanted to
show in the infamous thrown scene. I hope everyone enjoys watching it
as much as we enjoyed creating it. Thanks to all who were involved. Me
and Jacquees had a great time on set!”
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