Thursday, August 31, 2017

Ari B - Dance into the Party (Official Video)




Ari B’s music is known for its style, originality and dance-able
beats, but Ari takes it to a whole new playing field with her new single
“Dance Into The Party”. The music video hits the dance floors with
never seen before moves and Ari’s usual commanding, meaningful
narrative. “Dance Into The Party” is now available via all major outlets
and accompanying music video was directed by Wayne Isham (Michael
Jackson, Madonna, Bon Jovi) and choreographed by Chuck Maldonado (Stomp
The Yard, Step Up 4). Both further position Ari B as a performer who
will make her indelible mark in the music world.






“Dance Into The Party”
is stamped with Ari B’s now popular distinctive vocal style. She
reminds listeners of Toni Braxton and Aaliyah, and her dancing, Janet
Jackson and Paula Abdul. This blend of magic on the screen is a
re-imagination of Pop, R&B and Hip Hop as the new generation likes
it to be, dominant yet cool and deep, riveting ’till the end.
 For Ari B, collaborating with Wayne Isham on the concept of the
video, and working with such an incredible legend in the industry, was
no less than amazing. “I knew after our first phone call that we were
going to work great together. He is  funny, he is straightforward – both
great traits, especially in this creative process.  In addition, I felt
how passionate and invested he was in the project from day one. Either
way, he is a genius. I am so grateful that I had the opportunity to work
with him. On set, he was very enthusiastic and was so involved when
working with everybody who was there – it sort of stuck with me that
whenever he complimented me, he made sure that I took it and understood
it – everything that comes out of his mouth is with purpose, and he
wants to make sure his words come across, always. Such a genuine,
intelligent, nice guy.”




When talking about the making of this video, Ari can’t say enough
about how incredible it was to dance to choreography by the inimitable
Chuck Maldonado: “His choreography for this track was very unique, no
surprise there. The rehearsal process of working with him was very
special. He was so humble, yet his sense of strength and direction were
spot on – the combination doesn’t get better. He demanded the best from
all of us in the rehearsal process. On set, he was very invested and
hands-on working with me & the dancers – so helpful. Couldn’t have
happened without his involvement when the cameras were off – always
constructing and adjusting.”
 
 
The track is the perfect pop song with its catchy lyrics and driving
beat to serve as the soundtrack for end of summer celebrations and
year-round parties.
 
If Ari’s works creates a spell, the secret lies in a creative
regimen that is hands-on and covers every aspect of creation, from
vision and concept, to writing, studio recordings, and on-stage
performances. She has found in music and performance the perfect medium
to reveal her ‘ideal reflection of life’. Writing and recording at
Bristol Studios with producer Ric Poulin, she has also recently earned a
scholarship for musical theater at the prestigious Boston Conservatory
at Berklee.
 All of 18 years of age, Ari B is no newcomer to the world of music
and dance. She found her voice at the young age of 7. entered theater as
an actress (‘Into The Woods’, ‘Carrie’ and ‘West Side Story’) and has
acted in short films, commercials and feature films (‘The Makeover’).
She was the youngest ever to perform with the pre-professional dance
company Boston Youth Moves in downtown Boston, training and performing
with Alvin Ailey Dance Company, Chita Rivera and other well-known
choreographers.




As a professional artist, Ari B tasted success when her single ‘By
The Pool’ won Best Video of the Year (2017) at the New England Music
Awards. Apart from awards she has also had the privilege to work with
renowned artists and top names in the industry, including Ray Kay
(Justin Beiber, Lady Gaga, Britney Spears), Mikey Minden, and Kenya Clay
(Pussy Cat Dolls, American Music Awards). Her recent performance venues
include House of Blues, Patriots Place and The Hard Rock Cafe. ‘Dance
Into The Party’ is Ari B at her best in vocal delivery and dance moves,
and further expands her fan base that loves original music and
captivating dance-powered music videos. A “firecracker” on stage, she
commands and leads with a riveting narrative that will prove to be the
life of the party. It will be interesting to see where her career takes
Ari in the coming years. Check out her latest videos and performances
and stay up to date with all things Ari B on her website (www.aribofficial.com) and on her YouTube Page!



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